OUR STORY
about pac
Why are we called PAC? Pac is a nod to our roots on the Pacific coast, but it's also something more. We're a pack- a collective of creatives, strategists, and problem-solvers who share a commitment to doing excellent work with purpose. We move together, support one another, and bring that same collaborative energy to each project.
PAC Creative Group (formerly named Pacwest Agency) was built to help good businesses grow through thoughtful design, strategic clarity, and marketing that performs. What began in Coos Bay, Oregon has grown into a collaborative, remote-first team working with clients across the country.
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PAC is a veteran and female-owned company.
01
partnerships create success
We collaborate closely with our clients because we believe the best results come from working with you, not just for you.
02
Creative Should Be Strategic
Design and storytelling help people connect. Every asset we create is always shaped by clear goals and thoughtful planning.
03
Custom Outperforms generic
No templates. No recycled campaigns. Each project is tailored to your unique positioning, audience, and brand objectives.
04
growth is possible anywhere
Businesses don’t need to be in major markets to build exceptional brands. With clarity and strategy, strong growth can happen anywhere.
HOW WE WORK
We partner with business owners, nonprofit leaders, and creative teams to build brands, websites, and marketing systems that support long-term growth.
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Collaboration is central to our process. Ideas are shaped together. Strategy guides creative. Every decision serves a purpose.
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The result is work that reflects your brand clearly and supports how your business actually operates.
PAC CREATIVE GROUP
leadership
Natasha Caffey-Laidlaw
PARTNER & STRATEGY DIRECTOR
Natasha leads brand and content strategy at PAC. She works closely with clients to clarify positioning, shape messaging, and align creative direction with long-term goals. As a consultant and speaker, she is known for helping businesses and nonprofits grow with focus and intention.
Rocky Johnston
PARTNER & VIDEO DIRECTOR
Rocky oversees all aspects of video production, from creative direction through final edit. His work combines technical precision with strong visual storytelling. He also consults and speaks on marketing, production strategy, and digital growth.
PAC CREATIVE GROUP
CORE TEAM
Rachel Robertson
CREATIVE DIRECTOR
Rachel guides the visual direction of brand identities, campaigns, and content with clarity and cohesion. Her leadership ensures every design decision aligns with strategy.
JADE BOARDMAN
SENIOR PROJECT MANAGER
Jade manages timelines, communication, and execution with precision and care. She keeps projects organized and moving from concept to completion.
JAMES GILDERS
CUSTOM WEB DEVELOPER
James builds clean, high-performing custom websites that prioritize usability, structure, and long-term scalability.
CREATIVE CONTRIBUTORS
PAC collaborates with a trusted network of designers, developers, writers, and marketing specialists who support our core team on an ongoing basis.
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This flexible structure allows us to assemble the right expertise for each engagement while maintaining consistent quality and oversight. Projects are staffed intentionally based on scope, goals, and required skills.
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Clarity, creativity, and thoughtful execution guide everything we do.
